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Decide what services to offer to your members
Expand your mind
Not everything has to be 100% covered by a membership (though of course, you should include as much as is feasible). Many practices offer additional services—procedures, OB, physicals, preventative health screens, etc—on a cash-pay fee-for-service basis. Consider what to include in the membership, what to provide at-cost, and what to charge extra for.
As a DPC doctor, you're the linchpin of your patients' care. Watch this excellent talk by Drs. Lassey and Tomsen on expanding your scope of practice. Some services are a great way to attract patients, others can be lucrative add-ons to your practice. Consider expanding your scope to include: Consider whether you'd be willing to offer the following services:
In-office dispensing
joint injections
minor procedures
casting
cosmetic procedures
OMT
vaccines
immigration/DOT physicals
stress/VO2 max testing
migraine treatments
bone density testing
body composition analysis
travel medicine
phlebotomy
CPAP/sleep testing
coordination of hospital care
obstetrics